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Students take care of business at national DECA competition

Selling, promoting and pricing in the world of business are competitive to say the least. Rosemount High School students John Herron, Nicolette Sorenson, Virginia Norder, Tate Zemanovic, Amelia Volkert, Savannah Burr and Grant Jackson were able to prove they have what it takes to be successful in this industry.

At the 2013 DECA International Career Development Conference Herron and Sorenson placed in the top 16 overall in a very competitive Retail Merchandising Series event and Marketing Management Series event. With over 300 students from across the nation competing in each of the respective event, Herron and Sorenson needed to place in the top two of their section by developing solutions to two case studies as well as score well on a challenging marketing content exam just to make it into finals.

Also competing at the conference but just missing national finals were Zemanovic and Burr in the Fashion Promotion Plan event. In this event they prepared a six-week promotional campaign for Minneapolis retail store Cliche. This promotional campaign incorporated social media and special events as well various advertising strategies. Norder also competed in the very rigorous Business and Financial Services Marketing event and just missed finals as well. In this event, Norder had only 10 minutes to come up with a solution to a case revolving around business finance. Also in this event she had to take a challenging finance-related test.

Volkert and Jackson attended the Senior Management Institute and Leadership Development Academy. Here they sharpened and developed various leadership skills as well as networked with business professionals.