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Council approves changes for Marcus Theater

In the near future, the Rosemount Marcus Theater will serve alcohol as well as have twohuge UltraScreens to view new movies on. The Rosemount City Council approved a liquor license and building plans for the theater’s parent company, Family Entertainment LLC.

Marcus Theater management hopes the improvements to the theater will help boost its already growing business.

City clerk Clarissa Hadler said the license will allow for the sale and consumption of alcohol in any area of the theater. The theater plans to sell a selection of beer and wine.

The license includes several conditions, including a two drink limit which Marcus already enforces, and that alcoholic beverages be served in a cup distinguishable from other beverages. Lastly, the theater will have to make at least 25 percent of its food and drink revenue from food sales.

Additionally, the city council approved the construction of two movie auditoriums that will feature UltraScreens. The screens will be larger than the existing screens at the complex.

As part of those renovations, Marcus plans to add a food service area called Zaffiro’s Express, in which they will serve pizza as well as a appetizers and desserts. Zaffiro’s will be separate from the theater’s existing concessions.

Hadler said the alcohol sales will only take place at the Zaffiro’s counter by staff that is at least 18 years of age. Hadler said the company has an extensive alcohol policy and that other cities with Marcus Theaters have not had issues. The Rosemount Police Department conducted an investigation which came back with no red flags.

Company spokesman David Bresette said by adding the new mega-theaters featuring the Dream Loungers and adding amenities including alcohol sales, they hope to make the Rosemount theater a destination.

Several years ago, the Marcus Theater replaced its seating with Dream Loungers, leather reclining seats.

Council member Shaun Nelson asked how the Dream Loungers have impacted business so far, noting that business seems to have increased.

Bresette said adding the Dream Loungers has nearly doubled business and they anticipate the additional investments will continue to improve business.

“I applaud your guys’ efforts,” remarked Nelson.

Before voting, council member Jeff Weisensel said he was happy to see the theater making improvements in its Rosemount location.

“Thanks for reinvesting in Rosemount,” said Weisensel.

Emily Zimmer
Emily Zimmer has worked as a staff writer for the Rosemount Town Pages since 2007. She has a degree in journalism from Minnesota State University, Mankato. Outside of work, Emily enjoys running, reading and gardening. You can follow Emily's gardening adventures at the Areavoices blog East of Weedin'
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