DCTC College magazine moves onlineMove away from printed magazine will be cheaper, greener
By: Emily Zimmer, Rosemount Town Pages
As an initiative to continue their mission toward sustainability, Dakota County Technical College has decided to put its biannual publication, Real Magazine, online.
In the past the school has sent out the publication with its course schedule. Going forward the two items will be separated and maintained online.
“We found as soon as we printed it, it was out of date,” said interim communications and marketing director Renee Johnson of the course schedule.
The purpose of the new online publication will be the same: to share what the college is doing with the community, said Johnson. The motto of the publication is Real Stories. Real People. Real Success.
Changing to an online format has a number of benefits, said Johnson. It will cut down on paper waste and on printing costs. Additionally, Johnson said they will be able to better track who and how often people are reading the magazine.
“We have some analytical tools to see what people are doing,” said Johnson.
The biggest hurdle the college faces is educating the public on finding the magazine. Johnson said the college plans to send out post cards directing people to the magazine. The school will also promote the new publication on social media outlets including Facebook and Twitter.
Check it out at http://real.dctc.edu/.