Rosemount photo business looks to grow
Amy Lemaniak is a mom. She knows the look of a 2-year-old on the verge of a meltdown and she can talk to a 4-year-old with a big imagination.
The mom of two owns Ten Tiny Toes Photography and uses those abilities to help give her clients the best photography experience she can.
Associate photographer Annie Torrini, a mom of three, shares those skills and together they aim to create timeless keepsakes families can cherish for years to come.
"We make it fun for families. We are moms and we're comfortable with kids," said Lemaniak of her business.
Lemaniak started Ten Tiny Toes in 2009 as a part time business while working a corporate job. Not interested in weddings, Lemaniak chose to concentrate the business on maternity, baby, family and child photography.
Over time the business grew, and in February 2011 Lemaniak decided to make the endeavor her full-time job. With years of business experience behind her, Lemaniak knew she had the background for entrepreneurial success.
For most of the life of the business, she has worked out of her home studio, but continuous growth has led to the need for Ten Tiny Toes to expand. She brought Torrini on in January 2013 to focus on children and families, while Lemaniak focuses on newborn and baby photography. Lemaniak also decided to she wanted to open a studio and retail space.
Ten Tiny Toes will open its new studio in Rosemount Market Square in early May. There will be a ribbon cutting at 4 p.m. on May 7 and an open house May 11.
With two young kids, Lemaniak said it was important to keep the business in Rosemount. She is excited to move her business forward and feels having a studio space will set Ten Tiny Toes apart from many of her competitors. She is also excited to get the business out of her house.
"It intrudes on your family and we are really a boutique studio. This will take it to the next level," said Lemaniak.
Excited for the changes ahead, Lemaniak said their focus will remain on offering beautiful portraits of important life milestones. To help ensure a quality product, Lemaniak has a contract stylist who works with families who want that service.
"Family is one of the only guaranteed things that will be more valuable as time goes on," said Lemaniak.
"We want to portray the value of family," added Torrini.
While Ten Tiny Toes offers digital copies of their work as part of their services, Lemaniak said they try to focus on providing timeless keepsakes including various portrait products. Lemaniak said it's a shame how often people get a disc of pictures and never do anything with it.
In addition to providing photography services, Ten Tiny Toes offers basic photography workshops. Torrini said the workshops focus on helping parents take better everyday pictures. The next workshop will be held May 5. Visit their website at tentinytoesphoto.com.